Why are Creators looking for options beyond YouTube?
Jun 9, 2025
Written by
Neil Deiter / Founder @ Panther Peak Studios
Google is a frenemy at best, Meta is just a bad friend
Content owners and creators don’t hesitate to post their videos on social platforms including YouTube, Instagram and TikTok… But they rarely put their videos on their own platform, and if they do, it’s likely a YouTube imbed.
Well that’s great for YouTube, they get the direct connection with your customer, all the data and most of the $’s. But let’s be honest, Google is a frenemy at best and Meta is just a bad friend. Creators need a way to leverage their content and build more of their own business alongside the socials - and that’s why we started Panther Peak Studios.
Because while you may technically be using a multi social strategy, the reality to content owners and creators is all social media sites suffer from a massive core problem - they are someone else’s. This reality exposes creators to one of the most fundamental mistakes in business (and investing), building your business and your future on Other People’s Platforms (OPP’s). YouTube, Insta, Threads, TikTok, Twitter - er… X and on and on.
What we have learned is that while a multi social media platform strategy is the default when seeking most impact and reach for most content, it HAS to include your own platform.
And that’s the problem Panther Peak Studios solves, we make it easy for content creators to build their own video platform (that they own and control) and that delivers business and creative leverage alongside the big socials.
Panther Peak makes it easy for content creators who want to:
Host and distribute their content through owned sites that drive both direct and programmatic revenue that far outperforms OPP.
Build direct audience relationships (not opaque on $’s and data and subject to gating and algorithms)
Own more of their data, partnerships, and revenue streams
We would love to show you how creators can use our systems to build their own business rather than Google’s, (while still crushing it on their social OPP’s.)